According to a survey conducted in 2021 , almost two-thirds (63 percent) of social media shoppers globally made purchases on this channel without having planned to do so. In addition, nearly a quarter (23 percent) of all online shoppers worldwide made impulse purchases while shopping online. This suggests that social media and online shopping platforms have a significant influence on consumer behavior, even when they’re not actively seeking to make purchases.
In terms of online retail sales in 2021, Jeff Bezos’ platform was projected to reach more than 386 billion dollars . Walmart, a retail chain, came in second with sales significantly lower than that of Jeff Bezos’ platform.
The RetailX Brand Index tracks the performance of companies that sell branded goods and ranks them according to their retail performance . The index has been published for the years 2020, 2021, and 2022.
In summary, the 2021 online retail survey conducted worldwide found that social media platforms and online shopping channels have a significant impact on consumer behavior. Additionally, Jeff Bezos’ platform had the highest online retail sales, followed by Walmart. The RetailX Brand Index has been publ
ished for multiple years and tracks the performance of companies that sell branded goods.